University and college students will often complain about having to buy brand new books each year because their educational institution has once again changed the curriculum. Although some information will remain consistent as time passes on, it is necessary to update business curriculum on a yearly basis because technology is constantly changing the way professionals conduct business. Although introducing new textbooks are an excellent way for schools to generate revenue, they are also essential for teaching the latest concepts and practices.
Technology is always creating better ways to manage a business and in most cases, last year’s best practices are no longer relevant. In fact, almost every aspect of running a business has experienced a major change in the last few years.
Here are a few reasons why business curriculum is constantly changing:
Changes to Marketing Best Practices
Ask a person who graduated from a business marketing program in 2000 what advertising strategies they learned and then ask a graduate from 2010 and 2013. A 2000 textbook didn’t cover SEO, marketing automation, or social media strategies. Advertising to individuals using websites and online ads was just starting to gain popularity and it was only briefly explained in the textbooks from thirteen years ago.
Even three years ago in 2010, there wasn’t much of a focus on mobile apps, which are now a hot marketing commodity for all major businesses. The course curriculum for marketing and advertising students has changed drastically with the rise of internet giants like Google, Facebook, Twitter, and YouTube. There is also no doubt that technology and cloud-based capabilities will take marketing even farther in the future.
Changes to Accounting Technology
Accounting practices have seen drastic changes in the last few decades, especially since the introduction of online accounting software. Businesses can now access and update their financials from anywhere that has internet access. These online invoicing programs also offer automatic calculations and report generation, so today’s business curriculum can be more focused on how to interpret financial statements instead of how to create them.
Changes to Purchasing Practices
The popularity of online shopping and e-commerce has led to considerably more options for professional purchasers. The ability to source products globally using the internet has also made the quotation process significantly easier. More modern purchasers begin their research online where they can request product specs and quotes without having to meet in person with a variety of different vendors.
Changes to the Sales Process
People no longer need to come visit your storefront or meet with you in person to be converted into loyal customers. E-commerce technology allows businesses to secure and process sales directly online. Business curriculum has changed to incorporate the importance of secure and efficient online sales transactions for e-commerce.
The business world is constantly evolving and the curriculum that is being taught to the next generation has to keep up with it. Although no student wants to pay for brand new books every year, it is the only way to stay on top of all the latest technology.