Running your own business is never easy, especially in a tough economy. We live and work in a global marketplace and that makes for fierce competition. Fortunately, running a business has become significantly more manageable for people who have learned to master the latest technology.
Technology is designed to make things faster, simpler, and more cost-effective. In 2013, successful business owners will need to understand how the internet, online business services, automated software programs, and social networking can be used to grow and improve on their existing operations.
Here are some tips on how to be successful at running a business in 2013:
Perform a Quick Online Search
All it takes is entering three words into your favorite search engine once a week; trends in technology. The results will be helpful tips like 13 Top Trends for 2013, or websites that review and compare the latest trends like Digitaltrends.com. All it takes is fifteen minutes each week to read the first few articles that appear and then brainstorm ways you could apply those trends to your own business.
Understanding SEO & Keywords
In the same manner that you just performed a search to look for trends in technology, your potential customers are online searching for the products and services they need. It is important that business owners understand the keywords their leads are using and apply them powerful and purposeful SEO content.
Consumers will choose words that explain their problem, “need lower back pain relief“ rather than searching for several potential cures like physical therapy, acupuncture, chiropractor, herbal remedies, or back-strengthening exercises. In 2013, the focus of keywords is on the customer`s needs instead of describing the product or service itself.
Need a Strong Online Presence
A website is not enough to be noticed. To be successful at running a business in 2013, you will also need a strong social media presence. Your company should have profiles and followers on popular sites like Facebook, Twitter, Pinterest, and LinkedIn. The key is to create engaging videos or irresistible promotions that will inspire people to share or respond.
Use Online Software & Technology
To be successful at running a business in 2013, you should take advantage of any time saving online programs that you can find. For example, an online invoicing system will make it more convenient to update your books from anywhere, it will be faster and most cost-effective to send invoices, and it is simpler to use than traditional accounting programs.
Think Outside the Box
The global market we live in is highly competitive and businesses need to stand out to stay profitable. Although it is necessary to look for trends, it is more beneficial to set the trends. Be creative and spend a little time each week thinking of new ways to improve your current processes. Thinking outside the box will be essential to success in 2013.
Successfully running a business in 2013 will be challenging due to the economy and global marketplace. If you look for technology trends from industry leaders, work on SEO with the right keywords, enhance your online presence, take advantage of online software, and think outside the box you will improve your chances of being successful.